Marketing, Elaborate Hoax, or Psychology Experiment?

I, along with many other people, have been wondering what Ricky is up to with his claim that he shot and killed a Bigfoot in the San Antonio area on Sept. 6,2012. A few people think Rick's claims are true, but I'm not one of those people. The majority of people think this is an elaborate hoax for reasons presently unknown.
After the Bigfoot community realized that Dyer was behind the tent video, interest in the subject dwindled for obvious reasons. Rick is a self admitted attention whore and he loves all forms of publicity, so when the articles about him dried up, it didn't take long before he said he shot and killed a Bigfoot. This generated more interest and I'm sure Bigfoottracker.com received a lot of traffic because of this.
Dyer also started to mention Minnow Films, but quickly changed that and refers to "a certain film company" instead. Was Minnow Films really with Rick and his customers that day? Is Rick really part of their documentary 'Of Monsters and Men'? There are people who have stated this as fact, but I don't recall reading anything from Minnow Films making a statement that confirms or denies Dyer's claims. No surprise there. Rick's word isn't worth anything and anonymous sources are just as unreliable, unless it is backed up with something verifiable. If Minnow Films was actually with Rick Dyer, and Rick is part of the documentary, in what context is he going to be shown?
Rick said on one of his radio shows that the tent video would be at one of the film festivals. South by Southwest (SXSW®) or Tribeca were the two festivals he mentioned. Dyer did not outright say 'Of Monsters and Men' on the radio show but he did make a blog post on Dec. 3,2012.

If this is true why is the documentary still in production? Submissions for the Tribeca Film Festival closed Dec. 28, 2012. Did Minnow get in a "WIP" before the deadline? I suppose we'll have to wait until the program list is published by Tribeca.
Tribeca

"KEY DATES

• September 17, 2012 (3pm EST) – Submissions open
• October 19, 2012 (6pm EST, postmark) – Early Entry deadline for:
• “Features” (film length ≤ 40 minutes)
• “Shorts” (film length < 40 minutes)
• November 30, 2012 (6pm EST, postmark) – Official Entry deadline for then-complete Features and for all Shorts. This is the last deadline for Short submissions.
• December 28, 2012 (6pm EST, arrive by) – Late Entry deadline available only to those Features (narrative and documentary) completed after the Official Entry deadline and which have not been screened publicly or otherwise distributed anywhere at the time of submission. This deadline is for Features ONLY; Shorts will NOT be accepted for this deadline.
• April 17 – April 28, 2013– 12th Annual Tribeca Film Festival in NYC (the "TFF13")

Note: Submissions may be in work-in-progress form; however, works that are not final cuts must be clearly marked “Work in Progress (WIP)” or “Rough Cut” with an indication of what will change or what is missing (e.g., temp sound, Avid output, missing animation, etc.) Also, due to the volume of submissions, only ONE replacement copy (i.e. final cut) will be accepted and replacement copies will not be accepted after December 28, 2012 (unless solicited by the Festival)."
At this point in time, I don't know what to make of Rick's story or where it's headed. I do believe this is a hoax of one form or another, I just haven't nailed it down yet.
Freezer Boy must not be under any NDA because he has already given out plenty of information on this whole affair. Maybe Rick was working on a project of his own while he was with "a certain film company". It's a possibility and no less believable than stories being floated around. Big Lion Films has a couple of interesting films in production.

In one of Rick's San Antonio videos he stated that he had a sighting years ago in  the exact same area in which he was filming. If this is so, what year did this happen and how come we never heard about this before? Remember, Rick didn't believe in Bigfoot in 2008 and I'm not sure when he started to think Bigfoot were real. An anonymous person on Ricky's blog made the same observation.
"Rick is a hoaxer, previously and currently.
He claims the Georgia hoax was done by him back when he didn't believe in bigfoot, and now he is hoaxing again with the premise that he now believes however there are holes all over it.
He states here that the latest spot, soon to be known as the 2012 hoax, is the spot where he had his first and only sighting "years ago", check it out here:
http://bigfootevidence101.blogspot.com/2013/01/san-antonio-expedition-beginning.html?m=1
So he hoaxed before when he didn't believe, now he's claiming to have seen Sasquatch one time many years ago. This proves it folks, Rick is hoaxing again. He's trying to make it look like he's believed all along when the record is clear.
Thank you for reading this soon to be deleted post."
Is Freezer Boy's story starting to fall apart at the seams? His account of what happened on Sept. 6, 2012 appears to be embellished every time he opens his mouth.
Ricky Traylor Chuck Dyer expects everyone to hold other Bigfooters accountable for their actions, but he won't let others hold him accountable. He rarely gives straight answers and he regularly deletes comments on his blog if those comments don't praise him, or if hard questions are posed to Dyer. Freezer boy built up the release of "new" information for Jan. 3, 2013, and that turned out to be a drawing. In his latest blog post, Ricky had this to say;
"Bigfoot Tracker Expedition March 8th -11th!! New Information on the
Tent video will be released on expedition! You don't want to mess this!"
Does Rick expect people to follow this for another two months before he releases a morsel for the hungry enthusiasts?
Rick is at Stage 4 of Guy Edwards' 5 stages of a hoax.

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